“I was born in Saint-Tropez. My great-grandmother ran a grocery shop and my grandparents had a bakery. As for my mother, she opened one of the oldest restaurants in the village and served Provençal cuisine that people came from all over the world to eat. As for me, I set up two restaurants and then took over a wine cellar that became my HQ. I’ve travelled the length and breadth of France to discover vineyards, and I now have friendships and wine allocations in every corner of the country. But as much as I love people, the quality of the wine is my priority. My cellar contains a bit of everything: favourites, wines made by friends, old vintages, and unusual creations.”

Olivier Fuchs has been busy forging his wine culture, collecting knowledge and rare bottles in Burgundy, Provence, the Rhône Valley, and Bordeaux. Whether it is tastings straight from the vats or blind tastings, he excels at finding that special quality in a wine. His ability to identify the vintage of a post-war Champagne or to decipher its composition in front of an audience of stunned sommeliers is a testament to his talent. Over the years, his small wine cellar has been transformed into a bar for friends, with fine bottles unearthed from the reserve, tapas, a range of seafood products bearing his name, charcuterie from Lyon, and goat’s cheese from the Haut-Var. Although his cellar is in the heart of Provence rosé country, one of the best-selling wines in the world, his collection spans the globe. More than just a wine merchant, Olivier is an ambassador for the stories of wine that people want to hear. While tastes may change, his passion remains the same. To forge a link with this living memory of wine, you can try his Champagne, which has a label bearing his name. It’s a Brut Premier Cru that, like him, is perfect for all occasions.

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